Best Way To Make Sure Your ICO Will Be A Huge Hit

Making Your ICO Successful Using Sales Revenue Funnel

I have seen ICO market when people didn’t know what i meant to what it is today. The Single most important aspect of making sure your ICO is successful is listed towards the bottom.

How to launch a successful ICO

Long gone are the days when you simply publish an address and millions in Eth or BTC comes pouring in. To have a decent shot at achieving your goals, you need to make sure an integrated outreach sequence gets established.

Understanding the key aspects of ICO revenue funnel is paramount?

It is also known as ICO sales funnel or ICO marketing funnel and it refers to the processes by which a company, which issues an ICO leads customers to purchase their tokens. You may think about it as a customer’s journey from discovering the ICO to purchasing the tokens. ICO Revenue funnel is now the single most important aspect of making sure you meet your revenue goals.
These may differ by company but there are four basic stages that are present in all companies. These are:

Awareness – the stage where a prospective purchaser becomes aware of the ICO knows what problem or a need is being solved with proposed solution. In this stage a prospective customer discovers the ICO that may have a solution or required service. This is made possible by the company through using three different types of traffics:
Owned : Your site, your blog, your customer list, your social groups
Bought : PPC, paid placement etc.
Organic : SEO, content marketing

The purpose of the marketing outreach is to create :

Interest – the stage where the prospective customer (less than the number in the previous stage) take interest in a particular ICO and venture to interact with the company. At this stage the company has a greater opportunity to convince prospective customers to take action towards buying the tokens. Some ICO issuers due to lack of true understanding of customer acquisition wrongly mistake the interest for success. Just because someone is interested in finding out more, does not mean they will buy your tokens. You must provide them a value, they can’t refuse.

Decision – Those who are interested move on to decision stage; after reading about your value (thats where most ICO’s stop) via emails, site and messages on your social channels, a perspective buyer is going to make a decision :

This might work
Wait until later
Get the Hell out of here
No Way this is going to work
Need more info

If the decision to Buy or not to buy is not made, the person sits undecided and It is usually accompanied by the seeking of further information into the ICO concept, team and the company along with other factors.

Action – this is the final stage where the customer actually makes the purchase or walks away
These processes are described as a funnel due to the fact that the number of prospective customers decease at each stage – it is wider at the top in stage one and increasingly more narrow towards stage two.

What is mind-boggling is the fact that most ICO’s simply think the journey will be figured out by the customer themselves. I have personally worked with number of ICO’s and what we discovered was just unreal.

So many ICO’s in search for the investors, spent all kind of money on lame marketing attempts such as :

Paid articles placement on ICO related sites : Why it doesn’t work? because everyone is doing it and customers no longer are going to buy into an ICO just because it was listed on related sites. Their traffic is the same and is being pushed to all the offerings on their site. Most users who are aware of what ICO’s are and are familiar with these sites actually already had good or bad ICO. Those who are paying to list their content on these sites to find investors will confirm it doesn’t really work. The ICO issuers who didn’t list yet, will soon find out.

PR : since most ICO’s are dealing with paid PR, the sites where this is happening are all the same. PR is a third person opinion and yes it works but most of the existing ICO investors already know the paid placements are not third person opinion. Take them with salt only real organic PR works well.

PPC : Most places like FB, Goolge, Twitter will not allow you to advertise your ico to find investors anymore.

The Real Growth Factor

The real growth factor in launching a successful ICO is when the team is all working on the hardest part of the business. What is the hardest part of the business? The hard part of successful ICO is finding potential customers/investors but the hardest part is actually getting them to invest. If you don’t have this part planned and figured, no amount of investor list will help you meet your goals.

Every ICO we have worked with, we were the only extension of the ICO, which had one job (rain money). We were tasked with making money for the ICO from the moment they brought us on board.

We set goals and deliverables (you do it yourself but make sure the guys closing are Rockstars and not just your secretary with no experience of closing ICO sales) :

Point of Contact : within 5 minutes of the lead being captured. yes, you read it right. We contacted every lead that came in within 5 min and did so 24/7.

People think relationship building matters in convincing investor, WROOOOONG

Purpose of contact : We make the first call not to build relationship but to sell. Only purpose on the first call for us is to sell. The reason is simple. ICO investors are always looking for good opportunities but they do not have unlimited amount of funds. They show interest in number of ICO’s and will keep doing it until money is spent. If you wait to build relationship, chances are high someone else will grab them before you do. Our job is to sell and do so right away and then build a post purchase relationship to make sure they are Satisfied……. well not really. That’s half truth. We build relationship to make sure they are happy so they can refer us to their contacts. Simple logic, if it is good enough for you, it is also good enough for your friends.

Finding investors through those who already bought from you is double dipping.

When they don’t buy : we build relationship only when they don’t buy. We have a 33 step sequence, which we use to make sure those who don’t buy do invest in the future. The amount of attention we provide to the possible investors is unheard of, when they compare this with others, we stand above and tall. With every touch point our conversion increases.

If you are really serious about making sure your ICO is a success. You don’t just need access to investors (institutional and retail) but you also need a very sound Sales process and Sales Rockstars that helps you convert them.

The Single most important aspect of making sure your ICO is successful is : Sales. No fluff, simply a proven model for helping you sell your ICO. Contact me in the comments below and let me help make you the most valuable member of your team.