If you’re deep in your religion, personal beliefs, for one reason or the other, then this demographic might not be one for your clientele base. But at the end of the day, it is money lining your pocket.
LGBTQ+—Lesbian, Gay, Bisexual, Transgender, Queer, inclusive
This demographic is one that is left out when it comes to demographics that have financial advice readily available to them. For obvious reasons: they are different from the norm of heterosexuality, cis-gender and binary gender and therefore shunned in most societies and the 21st century is no different.
This causes a lot of them to evelop mental health issues, substance abuse, attempt suicides etc.
Here is an “interesting” fact: persons belonging to this community are more success—on average—than the general population.
Building your entire practice on one type of client is no easy task. There is a considerable amount of extra knowledge and language unique to a niche to educate yourself on.
They are not here for bigots
A bigot is anyone who is arrogant about their disagreement with a school of thought and has made it his/her job to make those subscribing to said school of thought feel stupid. So if you are not accepting–not tolerant–of the individuals of this community, then even try to be condescending by attempting to build your clientele around them.
Treat them like the rest
Simply meaning that, you should not create eggshells to walk on when interacting with any member of the LGBTQIA+ community; they are just like you. Sexuality and sexual orientation does not define someone.
Keep that in mind.
Make them come out of their shell
The LGBTQIA+ community is acutely aware of the push-back majority of society gives them, therefore a lot them prefer to keep to themselves, even in terms of business. Encourage your client(s) to think outside the box, outside the community and invest in other business or get involved into other sectors different from the one they find themselves in.
It additionally requires something other than time and education to pick up the trust of a community you might not have any associations with. Yet, that is precisely why these customers are under-merited and in great need of expert help.