Hong Kong flag carrier and airline giant Cathay Pacific is also testing the waters of blockchain technology as it joins an increasing number of airline operators in exploring the application.
Being the first time the Cathy Pacific is launching its blockchain technology, customers will receive air miles over a single distributed ledger that will give customers, the airlines’ partners and the airline manager member rewards in real-time.
Cathay Pacific’s blockchain technology will initially power a new mobile application and platform, created by technology partner Accenture, known as ‘Unlock More Mile’. The marketing campaign is connected with a dining promotion in Hong Kong wherein members of ‘Asian Miles’ will experience air miles credited to their accounts within a day of earning them.
The platform will automate data requirement fulfillment procedures and permit a transparent transaction history between the airline and participating dining partners by providing the data set.
According to an announcement from the airline, ‘The beauty of this initiative is that it helps improve business efficiency minimizing back-office administration,’ it said, adding:
‘By harnessing blockchain technology, the Cathay Pacific Group and Asia Miles are providing Asia Miles partners a single data source when managing account activity. This allows Asia Miles, partners, and members a near real-time ability to manage rewards.’
Cathay Pacific’s move to improve blockchain technology comes after its top competitor Singapore Airlines revealed its own blockchain-based loyalty wallet application earlier this year.