Apple To Unveil Its New Smartphone

Apple is expected to show off a new iPhone on Wednesday when the company holds its fall product launch event in San Francisco. Apple has sent out media invitations for an event next week, where it is widely expected to unveil its next flagship handset – the iPhone 7. The event is taking place at the Bill Graham Civic Auditorium in San Francisco on Wednesday, September 7, at 10am local time.

Apple often likes to include a hidden message in its invitations, but this one gives very little away.

Apple didn’t provide any details, in keeping with its usual practice, but it traditionally announces one or two new iPhone models at its annual September event. Apple may also show new models or features for other products like the Apple Watch or Macbook computer.

Rumours have been swirling about the iPhone 7 for many months, with numerous rumours and leaked photos adding fuel to the frenzy. The most persistent (and controversial) rumour is that Apple is going to get rid of the headphone socket. This means you will either have to buy a pair of headphones that use a Lightning cable, get an adapter, or use Bluetooth headphones. There are a lot of rumours that the iPhone 7 will get a camera upgrade – but this may only apply to the 5.5-inch iPhone 7 Plus, not the 4.7-inch iPhone 7.

The Cupertino, Calif. company sold more than 214 million iPhones over the last 12 months. However, sales are down from a year ago, and analysts will be watching closely to see what changes Apple has made in the newest models.