Western Digital Plans to Place a Better Bid For Toshiba Chip.

Western Digital Corp is seeking to increase Toshiba’s chip cost semiconductor unit to about $18 billion, a person close to the source reported, in a bid to close the deal which the two companies consider important.

The U.S. chip manufacturer is part of an association guided by a Japanese-backed fund. The association will place a 2 trillion yen bid or more by Thursday, when the striving Japanese corporation is going to select a favorite bidder for its Toshiba Memory Corp unit, which is the world’s second-largest manufacturer of NAND memory chips.

Toshiba has been having a preference for a rival bid from U.S. chip manufacturer Broadcom, which has been in association with U.S. private equity firm Silver Lake to bid to 2.2 trillion yen.

There was a 2 trillion yen mark set by Toshiba for the sale, since it is quickly looking for potential purchasers to cover billions of dollars in cost overflow at its actual-bankrupt U.S. nuclear business Westinghouse Electric Corp.