A huge part of your business depends on successful marketing. Without marketing, your business may offer the best products or services in your community, but none of your potential customers would know about it. Below are tips on marketing your local business.
#1. Local Advertisement
There are so many ways you can advertise your business starting from your website, TV, radio, newspaper (in the most popular newspaper), signs posted/billboards up about town, word of mouth etc. Advertising goes beyond billboards, radios etc. You can also sponsor community events like races, community holiday events, or even school events. Do a bulk mailing card to your local addresses that
You can also sponsor community events like races, community holiday events, or even school events. Do a bulk mailing card to your local addresses that includes a coupon. You can send a card promoting new products, and it is more likely to be saved instead of thrown away if it has a coupon. Having your company’s name and logo on a T-shirt or banner is a good way to become visible. Also, sponsoring or helping out with an event shows current and potential customers that you’re invested in them.
#2. Social media
Most of the social media channels are free and a great platform to reach out to the entire world. They provide your company a unique opportunity to communicate and relate with your customers. No matter what kind of business you have, Facebook, Twitter, LinkedIn and Instagram should be part of your marketing strategy. Once you have social media followers, you can use your posts to promote, announce events, and engage in open dialogue with your customers about what they love, and what they’d like to see change. Many businesses add incentives to support them on social media, like a coupon.
#3. Get blogging
A blog is a great, low-cost way of engaging with existing clients, as well as attracting new ones. Blogging increases your chances of being noticed. Make sure you update it regularly with relevant content, to keep your subscribers interested. Writing a regular blog also gives your audience an opportunity to interact with you by placing their comments about your posts. Grow your blog followers by leaving comments on other people’s blogs. Remember to add social sharing buttons to your blog posts so readers can easily share them, and more people can discover you and your business.
#4. Your website
Remember that your website acts as free advertising for your business, so make sure it looks the best it can. Your site should be focused on simple but great content that is attractive enough to entice customers. Ensure your web copy is free from spelling and grammatical errors, that it conveys the message you wish to get across to your visitors and that it does so in a compelling way.
Make your marketing fun and creative, using the local flair your customers want. Then be rest assured that your business will blossom.