The Cappasity project, established by a group of 3D technology specialists in 2013, is going to debut a Blockchain-based platform for creators and buyers of 3D content. The project has already raised $4.9 mln from its investors in total. At present, Cappasity is cooperating with Intel and Nvidia and has launched their platform in China with the help of Alibaba to provide 3D product imaging solutions for around 750 mln users.
Even though the idea of putting augmented reality (AR) and virtual reality (VR) startups on the Blockchain platform is not surprising for the crypto community, the question of monetization of AR and VR tools, apps and platforms is still the most intriguing one.
The Cappasity team suggests a business model of a 3D objects marketplace that reveals some interesting findings.
Primarily, a user may create a 3D model of a real object with Cappasity’s 3D scanning system, (which is already represented on the company’s website). Earlier, the project launched its free 3D digitizing software Easy 3D Scan, which allows users to create 3D models and works with any camera.
Furthermore, users will be able to sell or lease the 3D object to other members of the platform, creating a virtual economy ecosystem. According to the project’s business model, a content creator will get up to 85-95 percent from every deal that he or she makes on the Cappasity platform. The rest will be held by the platform as a fee.
“3D technologies enable businesses to tangibly increase sales. Considering the luxury segment, when retailers implement a 3D demonstration of goods on their websites, it raises revenues by 30 or even 40 percent,” said Kosta Popov, Founder and CEO of Cappasity, in an interview to Coinspeaker.
According to Popov, this phenomenon happens because online customers receive more information about goods and therefore it becomes easier for them to make purchasing decisions. For example, 3D pictures can show additional information such as the quality of materials.
According to a report by Goldman Sachs, the software AR/VR market will achieve $35 bln in revenue by 2025 with 60 percent of VR/AR software revenue driven by the consumer. However, it is not even necessary to wait for 2025 to realize that 3D solutions are impacting the world right now.
In November 2017, Cappasity announced its collaboration with NVIDIA. The startup has started working on the special version of Easy 3D Scan(R) software that will rely on NVIDIA’s toolkit, leveraging its latest graphic cards.
Cappasity has successfully raised $2.4 mln from angel investors since 2014 and launched its platform and 3D digitizing software in 2017. On Feb. 22, 2018, the project starts its second phase of crowdsale. The token sale hard cap is $20 mln: $10 mln allocated for private token sale and $10 mln for token sale. Cappasity is also planning to perform an airdrop.