Recently, SportsCastr, a live-streaming platform that enables anyone to become a color observer confirmed that the NFL Players Collective has received a minority stake in the company to operate live, interactive video content for fans. With this partnership, active and ex NFL players will use SportsCastr to offer live commentary across various professional and collegiate sports, share personal insights and the likes.
Back in June, SportsCastr revealed FanChain, a cryptocurrency created for the multi-billion-dollar sports market. FanChain enables SportsCastr users to receive tokens for taking part on the platform, and those tokens can then be used to unlock premium NFL player content including back-stage access, purchase sports tickets or merchandise and send virtual gifts to NFL players.
The agreement also states that SportsCastr becomes an official licensee of the NFLPA in the categories of mobile apps and web-based platforms that enable users to talk on various sports topics, including through video streams and chats. SportsCastr is the eighth active NFLPA partner secured through the OneTeam Collective, which is developed to provide innovative early-stage firms the chance to leverage the NFLPA’s exclusive group player right, trading it for equity.
Ricky Median, Senior Manager of Business Development for NFL Players Inc., the licensing and marketing body of the NFLPA expressed his views on the partnership saying:
“Athletes constantly explore ways to build their personal brands and creatively connect with their fans, and SportsCastr’s live-stream capabilities align perfectly with these goals. We look forward to working with the team at SportsCastr to deliver an exciting new way for fans to engage with their favorite athletes while watching the sports they love.”