It seems that it’s not such a big problem to get through to millennials and a Canadian mortgage lender has proved that the younger generation can be easier to reach than we think. The launching of a new platform by the mortgage lender is accompanied with an edgy publisher.
The Bank of Montreal and Vice Media are having their focus aimed at the young generations, from ages 15 to 34 with Vice Money. The online platform was set up in Toronto and primarily focuses on offering banking and financial advice, together with advertising and content solely from BMO.
It will be a win-win situation in the course of the partnership. The publisher will be able to have their content expanded on a larger basis into broader areas, while the lender will achieve new experience and be exposed to a younger demographic.