Private Ad-blocker web browser, Brave has held hands with Dow Jones Media Group in order to test the Brave platform and its token BAT (Basic Attention Token). In an official declaration by BAT, it has been said that both the organizations will try different things with the blockchain technology in digital publishing circle.
The SVP of Barron’s, Daniel Bernard, stated:
“Our partnership with Brave is an exciting and innovative step for Dow Jones Media Group. As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences.”
Under this agreement, Brave will give its restricted users access to the premium content from these media sources. Users will be served on a first-come, first-serve basis who have downloaded the Brave browser.
The joint effort will test for an innovative solution in data and news space while conveying the content through the Brave platform. In addition, “Under the partnership agreement, Barron’s and MarketWatch will become verified publishers on the Basic Attention Token (BAT) platform.”
“We’re thrilled to be partnering with Dow Jones Media Group to provide Brave users with premium content via Brave and the Basic Attention Token. Our new model reconnects users and publishers without compromising privacy. We look forward to our users enjoying Barron’s and MarketWatch premium newsletters.”
The Brave browser and BAT token essentially cooperate to offer an alternative revenue model for advertisers and digital publishers. The point is to produce revenue for publishers and lessen the fraud from advertising views created by bot while allowing consumers to be paid for viewing the advertisements in BAT tokens.
Only a couple of days prior, Brave browser surpassed 2 million monthly active users. As of late, it likewise declared the plan to launch a referral program where BAT would be rewarded to the creators who will persuade their fans to switch their browser.