Birks Group is a Canadian company that has been operating fine jewelry since 1879. The company announced on Tuesday that it will be accepting bitcoin for products and services at eight select locations.
Birks Group has 28 Maison Birks and Brinkhaus stores. Cryptocurrency fans can now purchase silverware, timepieces and fine jewelry with bitcoin cash (BCH) and bitcoin core (BTC) from eight of the Maison. The Birks group locations that will be accepting BCH and BTC through a partnership with Bitpay, are in Vancouver West Hastings, Brinkhaus Calgary, Fairview Mall, Bloor, Yorkdale, Montreal and Calgary. Patek Philippe and Graff stores, which were newly opened, will be accepting cryptocurrencies in the near future. It was explained by the company in the announcement on Tuesday that “Birks Group is the first luxury retailer in Canada to accept bitcoin.”
According to Jean-Christophe Bédos, the chief executive officer of Birks Group, the company’s collaboration with Bitpay is a significant achievement for the business.
“As an internationally growing brand, we believe that Bitpay will benefit our customers as we look to align ourselves with these innovative capabilities that are on the forefront of technology,” the executive explained.
Sonny Singh, bitpay’s chief commercial officer, added that the fine jewelry operation has a large number of international shoppers, hence accepting borderless digital assets “make perfect sense.”
Birks Group is not the only nor the first jeweler in the world accepting cryptocurrencies for payments, especially since a bunch of businesses has started accepting digital assets. Bitpay partnered with Bond Street-level jeweler Samer Halimeh NY in September last year. The renown luxury diamond retailer based in Knightsbridge equally accepts BTC and BCH for retail services and business-to-business (B2B) gemstone trades. Marks Jewelers, US jewelry retailer, started accepting seven digital currencies, including bitcoin cash last October, for products and services.
Birks Group said that retail store customers can purchase well-known jewelry brands like Breitling, Rolex, Bulgari, and Cartier with cryptocurrencies in select locations.
Singh noted during the announcement that: “accepting bitcoin helps Birks Group cater to their high-end international clients and get new customers while providing an innovative and safe payment option.”