No Need for Blockchain for These Things

There has been a growing lamentable use of the word ‘blockchain’ on inbox and even every other crypto news desk. There have been several publications deploring its brand-jacking for months.

Our Music Festival, which is scheduled for San Francisco on October 20, will help us take the hint, hoping that others follow our lead since PR companies don’t seem to have taken the hint. This will be“the first-ever blockchain powered festival.” Its organizers have been “exploring the potential synergies between blockchain technology and the festival business.”

Another news lately on the inbox, in  “Half Of All Millennials Heart Coupons: How Blockchain Will Take Discounting To The Next Level” we learn that “Blockchain technology allows for the greatest degree of customization instead of that one-size fits all coupon on Groupon. The digital ledger allows companies to look at what a customer buys often and offer deeper discounts on those products. So basically, consumers get the discounts they actually want, not ones that just make them shrug their shoulders.”

We finally got an email simply titled “can Blockchain help farmer? And to that, we said yes if at all “farmer” is planning to build a censorship-resistant distributed ledger to facilitate P2P payment of cryptocurrency.

The simplest way of telling whether a product needs blockchain will be to replace the word with ‘distributed database.’ An example is: “Hashed PKI certificates stored on a distributed database” works. “Distributed database-powered festival,” on the other hand, does not. The only good thing that could come out from enduring the bear market will be the loss of blockchain as an excessive prefix for products. No matter how long it takes to weed out the blockchain impostors we will do it. All stories of real-world cryptocurrency adoption are welcome except superfluous blockchain. No more of that.


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