Publicity Stunt on Swiss National Bank Grants Bitcoin Wider Appeal
A huge Bitcoin logo has been displayed onto the Swiss National Bank in Zurich. A picture of the building appeared on Twitter early yesterday.
The projection is believed to be crafted by the bank’s new neighbors, Trust Square. They, as of late, moved in across the street from the Swiss National Bank. Trust Square is a blockchain center that was launched not long ago.
The centre is focused on exploring and creating blockchain applications. Inside the office, there is space for 200 workstations for use by new companies and financial specialists looking into the suggestions and conceivable utilizations of the progressive new technology.
The tweet highlighting the picture was posted by Johannes Gees on 30th March at 8:17AM. The photo shows a monster orange Bitcoin logo, estimating no less than 15 foot, alongside the subtitle:
“Ist that a #bitcoin on the @snb Schweizerische Nationalbank? Trustsquare rules”
The publicity stunt is another sign that Switzerland is developing as a leader in blockchain and cryptographic money innovation. The country is now home to several new crypto-centered companies. The Swiss town of Zug has even been named ‘crypto valley.’ Over 200 businesses there are located in the little mountain community.
Driving Bitcoin into the public eye in such a way is clearly incredible for the cryptocurrency. Such publicity stunts help to change the view the public have on Bitcoin. Throughout recent years, cryptocurrencies have been wrongfully linked with cybercrime.
Being in plain view so openly should help shake the association between dark web drug dealings and virtual currency. Shockingly, notwithstanding criminal acts representing less than 1% of Bitcoin use, numerous individuals in general still feel that it is just a device for illicit purposes. This impression is to a great extent, due to the fact that the first time most people knew of Bitcoin was through the Silk Road marketplace – an eBay-like platform offering illegal things in return for Bitcoin.
A comparable exposure stunt was as of late found in another European hub using the digital currency. A landmark portraying the Bitcoin logo was worked on by specialists Aleksander Frančeškin and Selman Čorović in the Slovenian city of Kranj this March. It was allegedly paid for by the world’s most seasoned cryptographic money trade Bitstamp. Bitstamp was established in Slovenia, however now it has its main offices in Luxembourg. The landmark sits at the focal point of a roundabout at the core of the city.
Then in Paris, a painting depicting the ascent of Bitcoin out of the demise of fiat cash was finished by French road artist Ludo. These open presentations of Bitcoin should help speed the procedure of digital currency adoption with individuals who are as yet unsure of the innovation.